Docebo for Google Analytics 4

Disclaimer: For existing users of Docebo for Google Analytics 4, the release from February 4, 2026 added Consent mode options, all previously activated Google Analytics 4 are set to the basic option by default. For more information on changing consent mode options, please see the chapter Configuring the Docebo platform.

Introduction

As a Superadmin, understanding how your users interact with the platform can be very useful to improve their experience and, in turn, their learning results. Take advantage of the integration between Docebo and Google Analytics to collect data on the platform usage, and take proper action. With the data collected in Google Analytics 4, you may discover that most of your users skip certain training material in a course, and you can investigate why it happens (maybe it is outdated, or not properly uploaded).

Please note: UTM tags are not supported in the Docebo for Google Analytics 4 integration.

Tip: If you have activated the Docebo E-Commerce app in your platform, the integration with Google Analytics will not collect data of the transactions generated by the app in your platform.

Use case scenarios

A useful scenario for this integration is keeping track of how your users register into the platform, so you can understand where your users are coming from. For example, you can set up a campaign to promote your content on social networks, prompting users to self-register on your platform upon landing. Thanks to the Docebo integration with Google Analytics, you can track if the users navigated to the platform from social networks and understand if your ads are really helping drive users to your content.

Activating the Google Analytics 4 app in Docebo

Activate the Google Analytics 4 app as described in the Managing Apps & Features article of the knowledge base. The app is listed in the Third Party Integrations tab.

Once the Google Analytics 4 app is activated in your platform, you can access it from the Add-ons and integrations (jigsaw icon) in the Navigation menu.

Configuring the Google Analytics 4 app in Docebo

Configuring a stream in Google

Access your Google Analytics account by following the link to https://analytics.google.com (opens in a new tab). Once there, log in with your Google account.

Next, in the Admin tab, press the Create Property button.

In the following screen, give your property a meaningful name, set the country and timezone as well as the currency. Then, press the Next button to advance.

In the following screen, choose your company's Industry category and select the company size. Then press the Next button to advance.

In the next screen, select the topics of interest for personalized reports generation, then press the Create button.

Next, in the Start collecting data screen, press the Web button.

In the Set-up your web stream slide-in window, enter your platform URL in the Website URL box (you do not need to add https:// part) and, in the Stream Name text box, give the stream a meaningful name. Then, press the Create stream button.

Please note: Google Analytics 4 will track the same data, regardless of the URL used to log into the platform by the user. You can use a custom domain or the docebosaas domain in this field, the same data will be collected.

In the Install your Google tag slide-in window you will be presented with your Google tag to install. Either highlight the text between the <!-- Google tag (gtag.js) --> tag and the </script> tag and copy it to your clipboard or press the copy button in the top right corner.

Paste this text into a text editor such as Notepad for safe keeping, you will need this later in the configuration process.

The necessary configuration in Google has now been completed.

Configuring the Docebo platform

Next, return to Docebo and access the Google Analytics 4 app from the Add-ons and integrations (jigsaw icon) in the Navigation menu.

On the Settings page for Google Analytics, begin by activating the option to Enable Google Analytics, then in the Consent mode section, select the data collection option:

• Basic
  This option is the default option and is GDPR compliant. It provides basic tracking capabilities. Google tags are blocked until consent is granted.
• Advanced
  Google tags are loaded before the consent dialog appears, tags send cookieless pings when cookie consent declined. Options that can be enabled for Advanced data collection are:
  • Analytics storage
    This option enables storage, such as cookies, related to analytics (for example, visit duration).
  • Ad storage
    This option enables storage, such as cookies, related to advertising.
  • Ad user data
    This option sets consent for sending user data related to advertising to Google. The Ad user data consent type is required for measurement use cases, such as enhanced conversions and tag-based conversion tracking.
  • Ad personalization
    Sets consent for personalized advertising.

Once you have chosen your tracking options, paste the code you previously copied into the Code provided by Google text field. For more information on how to retrieve the code, refer to the section titled Configuring a stream in Google.

Next, press the Save Changes button to save your Google Analytics 4 configuration and begin collecting data.