As a Superadmin, understanding how your users interact with the platform can be very useful to improve their experience and, in turn, their learning results. Take advantage of the integration between Docebo and Google Analytics to collect data on the platform usage, and take proper action. With the data collected in Google Analytics, you may discover that most of your users skip certain training material in a course, and you can investigate why it happens (maybe it is outdated, or not properly uploaded).
The integration between Docebo and Google Analytics is not available for Internet Explorer 11 on Windows 7, and for Internet Explorer 10 (and below) on all operating systems. Also, note that UTM tags are not currently supported.
Please note that if you have activated the Docebo E-Commerce app in your platform, the integration with Google Analytics will not collect data of the transactions generated by the app in your platform.
Use Case Scenarios
A useful scenario for this integration is keeping track of how your users register into the platform, so you can understand where your users are coming from. For example, you can set up a campaign to promote your content on social networks, prompting users to self-register on your platform upon landing. Thanks to the Docebo integration with Google Analytics, you can track if the users navigated to the platform from social networks and understand if your ads are really helping drive users to your content.
Activating the Google Analytics App in Docebo
In order to activate the integration between Docebo and Google Analytics, log into your platform as the Superadmin, then select the Admin Menu from the gear icon in the top right corner of your homepage. Then, press the Add New Apps button.
Once on the Apps & Features page, select the Third Party Integrations tab from the tab menu on the left side of the page. Then, find the Google Analytics app in the list, and press the Try It For Free button in the app’s row. In the pop-up box, read the available information about the integration. When ready, press Try It For Free. The app is now activated in your platform.
Configuring the Google Analytics App in Docebo
Once the Google Analytics app is activated in your platform, access the Admin Menu, find the Google Analytics section, and press the Manage subitem.
Once you’re on the Settings page for Google Analytics, begin by flagging the option to Enable Google Analytics, then paste the code provided by Google into the corresponding text field. Refer to the section below for further information on how to retrieve the code.
Configuring the Integration in Google
Begin by logging into your Google Analytics account, then click on the gear icon in the bottom left corner of the page, and access the All Website Data page. Click on Create Account and fill out your account name and flag only the first option for Google Products and Services. Press Next to proceed.
Select Web - Measure your website and press Next again. Type now your and website URL. In the Website URL section, make sure you select the https option from the dropdown menu. Select your Industry type and the time zone of your website and press Create. Please note that you will need to accept Google’s terms of agreement in order to complete the configuration.
Now, Google will display your tracking code. In order to complete the integration, you need to copy and paste this code into the corresponding text box on the Google Analytics Settings page in your platform. Once you’ve done so, press Save Changes. Now, you can use Google Analytics in your platform. To learn more about this process, you can refer to Google’s help section about their Analytics functionality.